visit our main page

Tuesday 14 November 2023

Introduction to Digital Marketing - free training webinar

Dear Marketing Team

This free one hour webinar is a ‘back to basics’ look at digital marketing specifically aimed at small businesses who want to better understand how to use digital marketing to find new clients whilst building better relationships with existing customers. 

Introduction to digital marketing for small businesses – 5th December 10am -11am (plus other dates and on demand)

The range of digital marketing tools on offer these days can be overwhelming. It’s easy to find yourself paralysed into indecision, not sure which options are the best for you, or where best to focus limited resources. If that sounds familiar then this free webinar is for you. 

Our focus is on small businesses who need to make sure they get the biggest bang for their marketing buck. You can’t afford to do everything so how do you decide where to focus? Book your free place on this webinar now and we’ll help you answer this and other common marketing questions. 

In just one hour we’ll cover:

  • What is digital marketing? 
    • Understanding the core concepts and how marketing helps you grow your business
  • The elements of the digital marketing mix
    • Understanding the tools that are available to you as a part of your digital marketing strategy
    • Brief overview of the pros and cons of core digital marketing tools 
  • Building a marketing strategy for your business
    • What are you trying to achieve? How to set effective marketing objectives for your business.
    • How to decide where to focus your efforts – choosing between the available digital marketing tools and focusing on the ones that are most relevant to your business
    • Documenting your marketing plan and keeping on track
  • Understanding what’s working and what isn’t
    • What are the key metrics that will tell you if your marketing strategy is working? 
    • How to measure the success of your marketing activities and use that knowledge to refine your marketing strategy so you’re doing more things that work and fewer things that don’t
  • Marketing ideas for budgets of all sizes
    • How much should you be spending on marketing? 
    • How to get results with a minimal budget (or even with zero budget!)
    • What tools is it worth spending money on and what could you be doing for free? 
  • Questions / discussion

Who should attend?

This webinar is aimed at anyone who wants to understand more about the range of digital marketing tools available and how to most effectively use them to grow their business. The content will be relevant to any size of business but our focus will be on advice for smaller businesses comprised of either one person alone or a small team of people. 

Places on this webinar are free so book now to secure yours. We do record these sessions so if you book but can’t attend live or miss a bit we do get all registrants the video and materials via our on demand training platform later the same day (automatically) Please don’t hesitate to get in touch if you have any questions or if there’s anything else that we can help you with.

Rachel Clinton

Business Development Director / 0207 416 6738


image  image image  image image

Awesome Tech Training Ltd is a company registered in the UK, company number 11570316 and registered office 85 Great Portland street, First Floor, London, W1W 7LT